Using data and artificial intelligence to try and boost revenues is part of HSBC's broader push to squeeze more out of its large physical network and client data, a key priority for interim Chief Executive Noel Quinn. "It's one of the first commercial uses of investment in financial crime prevention, and the business we're getting in this way is inherently lower risk and quicker to win," said Stuart Nivison, HSBC's global head of client network banking.
HSBC declined to comment on how much it expects to make from the new system but said the broader 'network income' initiative has already yielded hundreds of millions of dollars in additional revenue.
The drive is an important part of the bank's efforts to defend its global presence at a time when some analysts and investors are saying it should shrink or exit markets like the United States where it makes returns below its cost of capital.